As competition increases across the global iGaming sector, operators are focusing more on data-driven strategies, customer retention, and personalized experiences. In an exclusive interview, Anna Paula Dias Pozza, Sales Executive | Revenue Optimization at Mobilots, discussed how artificial intelligence, player insights, and operational improvements could influence the future direction of the industry.
Pozza shared perspectives from her experience across customer support, gaming operations, brand management, and revenue optimization, explaining how different business functions contribute to sustainable growth strategies.
Key Facts
| Category | Details |
| Interview subject | Anna Paula Dias Pozza |
| Company | Mobilots |
| Role | Sales Executive |
| Publication date | August 26, 2026 |
| Main topics | AI, retention, revenue optimization, Brazil gaming market, future iGaming trends |
AI Expected to Influence Personalization and Operational Decisions
Artificial intelligence has become one of the most discussed technologies in the gaming sector, and Pozza highlighted several areas where operators may apply AI tools.
According to Pozza, AI can help companies analyze player behaviour, identify patterns, improve segmentation, personalize communication, and optimize customer relationship management strategies.
She also pointed to possible operational applications, including fraud detection, faster analysis of results, improved reporting, and identifying issues earlier.
However, Pozza emphasized that AI should support human decision-making rather than replace business judgment.
“AI will not replace strong teams; it will empower strong teams to perform at a much higher level,” she said in the interview.
Revenue Growth Requires Focus Beyond Player Acquisition
Discussing revenue optimization, Pozza said operators should avoid focusing only on acquiring new customers.
She explained that long-term growth depends on understanding player behaviour, improving engagement, and increasing customer lifetime value.
According to Pozza, data and segmentation are important because different player groups have different motivations and expectations.
She added that sustainable growth requires balancing acquisition, retention, personalization, and data-driven decision-making.
Brazil’s Gaming Market Remains a Focus for Industry Expansion
Pozza also discussed Brazil’s potential role in the global gaming market.
She highlighted factors including a large digital population, mobile adoption, entertainment culture, and the impact of PIX payments on payment accessibility.
She noted that regulatory development will be an important factor for the market’s future, with player protection and sustainable industry growth remaining key considerations.
Player Retention Becoming a Greater Priority for Operators
The interview also examined the changing approach to player retention.
Pozza said promotions may attract players, but long-term engagement depends on the overall experience, including product quality, payment processes, communication, and customer support.
She explained that operators increasingly need to understand different player motivations and create more personalized experiences.
Social Gaming and Cross-Vertical Experiences Could Shape Future Growth
Looking toward 2027 and beyond, Pozza identified community-driven gaming experiences as a potential industry trend.
She suggested that gaming, entertainment, and social interaction are becoming increasingly connected, with products such as bingo and tournaments demonstrating how engagement can extend beyond individual gameplay.
She also highlighted the potential importance of cross-vertical ecosystems connecting sportsbook, casino, bingo, and other gaming products.
Current Industry Outlook
The interview reflects broader industry discussions around technology adoption, personalization, and customer engagement. While AI and data-driven systems are becoming increasingly important tools for operators, the impact of these technologies will depend on how businesses apply them alongside responsible operational practices.
As the iGaming sector continues to evolve, operators and suppliers are expected to focus on improving user experiences, understanding player behaviour, and adapting to changing market conditions.
FAQs
Anna Paula Dias Pozza discussed AI adoption, revenue optimization, player retention strategies, Brazil’s gaming market, and future iGaming trends.
According to Pozza, AI could assist operators with personalization, player segmentation, churn analysis, CRM optimization, fraud detection, and operational efficiency.
The interview highlighted that retaining existing players and improving engagement can be as important as acquiring new customers.
Pozza identified Brazil as a market with growth potential due to digital adoption, mobile usage, payment developments, and regulatory changes.
